To increase the amount of traffic towards your video, it is required to cognize the video among the market so as to boost the rankings and user experience. Here are some tips for the same.
• Create a video Sitemap
If you have a video on your website, then creating and submitting an XML Sitemap for that video will make it easier the search engine to find and index your video, returns the SERP results that lead the audience to watch the video on your website. A video Sitemap lists all the videos on your site, including the URL’s, titles, duration, keywords and other details.
You should include the video transcript pages in your video sitemap to deliver more information about your video to the search engine.
• Update your content frequently
The search engines do feel pretty about the content. Customarily, most people prefer the fresh and authentic content to read with some enchanting features in it. It, additionally, proves a quintessential element to improve the rank of your website or we can say it as a ranking signal of the website. So, make sure to keep it most updated and credible.
• Use ALT-tags
Never forget to describe your visual or video media using the ALT tags or alternative text descriptions. They allow the search engines to locate your page, which is imperative, especially for the text-only browsers.
• Host the video on your domain
Having the video on your site means no one else can take the credit of the video from you. Vimeo, YouTube and many other platforms are available on the internet to postthe videos. But, preferably, choose your own domain. It will directly affect your website and make an increase in the count of your followers and the audience. You can also omit the ads, that pop up before the video initiates.
• Allow video embedding
Having the video hosted on your domain, make sure that others can embed your video. This increases the number of backlinks to your website, potentially providing your site with a significant increase in traffic. It will offer a strong user experience and give Google a lot of context that assists enhance your SERP rank.
• Use Meta descriptions properly
Title, Description and Keyword metadata are equivalently important in the metadata descriptions. They play a major role in the on-page optimizations, for videos also. And if these meta descriptions are created properly, the video on your site may be shown at the higher positions in the search engine result page. Also enhance the click-through rates that will eventually improve the SEO results.
Awesome Tips...
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