Google
Analytics knows more about your website than you do, which makes this
analytics tool powerful and vital to measure performance of a website.
Google Analytics is mandatory for any website that’s going online for
some action. Analytics gives enormous data about your website that
includes traffic details, geographic data, all referrals to your
website, behavior of your visitors and also tracks your goals.
When
there is lot going on, audience, acquisition, channels, goals, referrals
and much more; it’s quite difficult for website owners to analyze the
data. Google Analytics
is smart enough to measure online performance of your website, even you
have to be smarter to understand the metrics and analytics data it
provides. Check out 7 Metrics, that has to be monitored every day.
Sessions & Users
A
session is the number of interactions made by a user in given time
frame. Google Analytics, defines a time frame of a session to be 30
minutes. So, a user entering to your website, and spends 30 minutes on
your website, then a session counts. Whereas, User is the number of
Unique Visitors to the website.
In a
session user can visit ‘n’ number of pages and perform an action. A
single user can have multiple sessions, if they spend more than 30
minutes on your website or re-visit your website without clearing the
cache. Having an eye on number of sessions and users daily would give clear picture of how many users are visiting your website.
New Visitor vs Returning Visitor
Every
business needs new visitors and even returning visitors, isn’t? Google
analytics clearly shows the percentage of new visitors and returning
visitors, which makes business owners to analyze their performance. New
Visitors determine how good your brand is able to attract new customers,
and returning visitors determine that your brand is potential enough
and states that users are interested to contact your business. So having
good balance between two ratios is crucial.
Traffic Sources
Google
Analytics gives traffic sources data in-detail, by which any business
can determine their potential areas, keywords that users type and enter
your website, referral data and social referrals. Knowing from where
traffic is coming is a great way to understand your targeted customers
behaviour and their presence over different channels. Mainly traffic
sources are categorized as below:
Organic: Traffic that head to your website through search engines
Direct: Traffic that directly comes to your website, typing address in browser
Referral: Traffic that comes from other websites
Social: Traffic that is from social media
Track
the traffic sources data daily and determine from which channels most of
your traffic is from and enhance your presence more in those particular
channels.
Bounce Rate
Some of
the visitors might not like your website, they exit your website without
visiting another page also, the percentage of leaving visitors is
calculated as bounce rate. It is the percentage of visitors leaving the
website immediately after arriving; so this percentage should be as low
as possible. Daily have a look on this metric, if its going high you
need consider average time spent on the site and exit pages; then modify
the pages and the content to hold on to your visitors.
Average Session Duration
The more
time visitors spend on your website, more beneficial it is. Average
session duration gives the time spent on an average in single session by
the visitors. If your webpage is having loads of content and visitors
is on-site for only few seconds, then they are not really reading the
content. The average time spent has to be more, so make sure webpages
are having good content, images and high loading speed.
Content
When
there are multiple pages on the website, there will be some pages, where
you want your audience to get engaged. Keep an eye, which pages and
content is liked by the visitors the most.
Conversion Rate
Conversion
rate is the crucial metric, every webmaster should measure. This metric
would give data of visitors that have completed your desired action on
the website. Now, the desired action can be anything, signing up, buying
the product, writing a review or social shares. So, determine your goals, create them and measure.
Monitor
these metrics everyday and enhance your website performance in every
possible way. Tell us what all metrics matters for your website the
most, comment below!
Comments
Post a Comment