Do you know that our brain processes images faster than text? That is the reason you find images all over your social media feeds. Get a glimpse of it by visiting your social accounts; be it Facebook, Twitter, Instagram, Google+ and so on. You found more of visual content is it? It is also said that “a picture is worth a thousand words” This directly shows how important is visual content when it comes to digital marketing. If your business is lagging in projecting visual content, buckle up it’s never late.
Why a business should consider visual content in their marketing strategy?
- Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%
- Content with relevant images gets 94% more views than content without relevant images
- 39% of marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets
- 51.9% of marketing professionals worldwide name video as the type of content with the best ROI
- Shoppers who view video are 1.81X more likely to purchase than non-viewers
- Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page
- Infographics are Liked and shared on social media 3X more than other any other type of content
- Visual content is more than 40X more likely to get shared on social media than other types of content
- 71% of online marketers use visual assets in their social media marketing
- Facebook posts with images see 2.3X more engagement than those without images
How do they benefit your business?
Visuals
doesn’t mean only images, Visual content can be videos, infographics,
gifs, and many other. Visuals benefit in many ways. Firstly, it grabs
users/audience attention in fraction of seconds; by this your brand
reach increases enormously. Every business goal is to reach maximum and
show up their content to as many customers as possible. Secondly, when
we find some interesting image on Facebook
feed what do we do? We either react to it or share it so that
our friends also notice it. Which states that visual content is highly
shareable. When interesting stuff is shared people reshare it, talk
about it and create buzz around social media; which counts in your
branding.
What kind of visual content you should focus on?
Every
business has their particular set of targeted audience and each set of
audiences react differently. So, initially you need to research on what
you want to create visual content and for what your audience will
connect and react. If your business is product based, products can be
shared in high-definition images or in videos. If your business is
service based, highlight your services and assets in form of images.
Whatever your brand is about, present your content in visuals.
Visuals should be of great quality, simple and effective content, with
connectivity and that are shareable. You can also share visuals that has
other contents like quotes, interesting facts, entertaining topics that
holds onto your audience.
Where should you post your visual content?
Social
Media where else? Social Media platforms give great leverage to business
owners to share their content on their official business pages or
accounts and also promote. Make sure that whatever promotional
image/video you share should directly or indirectly benefit your
business. But, you shouldn’t speak about business all the time, remember
most of social media users come to entertain themselves and connect to
the world; so always follow 80/20 rule in your marketing strategy.
Visual content can also be shared through your business emails, on
official business website, presentations and other potentials areas.
Remember, it’s all about connecting with your targeted audiences and
holding onto them.
So,
you got to know how important is visual content for digital marketing.
Hurry up, create interesting visuals and share it with rest of the
world.
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