Ad Strategies for Remarketing Campaign

Types of ads strategies for Remarketing Campaign- 

1. Tailor your ads to your remarketing strategy

Your creative strategy is just as important as your remarketing list strategy. Here are some general recommendations/tips  for your remarketing ads:

-Relevant to the audience you'd like to reach(ad relevancy)

-Same look and feel as your site(mirror of the website)

-Compelling call-to-action(CTA)

Example- Tash's remarketing ads to people who visited the women's outerwear section of her website would be more relevant if they promoted women's down jackets instead of a generic message.

2. Use all ad formats and sizes to reach your audience (please use all available inventory)

Reach as many customers as possible on the web, create text and display ads for your remarketing campaign in multiple ad sizes. Then test which format works best for your campaign.

3. Use the Ad gallery to create display ads more easily (ad gallery helps in creating new display ads)

When you're ready to create display ads for your remarketing campaigns, use the Ad gallery which is a free AdWords tool that helps you build your ads.

Select from over a hundred ad templates. By adding some text, customized colors, images, and your logo, you'll have professional-looking display ads specifically designed for each remarketing lists.