1. Broaden your location and language targeting
Remarketing can help you reach your ideal customers, you should be
able to show them ads no matter where they are on the web. Your website
visitors may be multi-lingual and may access your website from around the
world, so make sure that in your campaign settings you select to target all
languages.
When you choose your location targeting, keep in mind that you should be
able serve customers in the regions you target.
2. Extend the membership duration of your lists to reach
more visitors
Increasing the duration of your list (for example, from 30 to 60 day) allows
you to engage with people who visit your website within the specified time
period. In most cases, the longer the duration, the more users you'll have on
your list.
3. Decrease the duration of the list to get only the most
recent visitors
To potentially increase conversions from your list, you could decrease its
membership duration to get only the most recent visitors. However, decreasing
the duration could limit the number of potential customers you're able to
reach.
4. Cap the number of times your visitors can see your ads
Frequency cap limits the number of times a person is exposed to an ad per
day, which could reduce your impressions.
5. Schedule ads for when your visitors are likely to see
them
Ad scheduling lets you specify certain hours or days of the week when you
want your ads to show so that you can reach your customers while they're awake
and online to see your ads.
6. Accelerate ad delivery so visitors see your ads sooner
after coming to your site
Accelerated delivery tries to show your ads more quickly until your budget
is reached. With this option, you'll be able to reach people on your list and
deliver your ads as soon as your customers are browsing the Display Network
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