1. Invest your ad dollars on websites that show results
If you're spending a large percentage of your budget on one or two websites
but aren't getting enough conversions to justify the investment, you could
decrease your bid for this website or exclude those site
from your campaign.Conversely, if a handful of sites are performing exceptionally well and delivering a low CPA, you may want to increase your bid on these sites.
Conversion Tracking lets you see how many conversions you're getting from your remarketing campaign. You can also evaluate your performance on the Display Network sites that showed your ads and decide how to bid and optimize based on this data.
2. Grow list size by growing your website traffic
Use a complementary online advertising strategy to attract more people to
your website so that you can add them to your list. Display and search
campaigns are effective ways to achieve this.
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